Instagram Reels: Thane Real Estate’s New Age Brand Ambassadors

June 2025

In the fast-evolving world of real estate marketing, Instagram reels have emerged as the unofficial brand ambassadors for Thane’s fast growing property market. With attention spans shrinking and mobile-first buyers now controlling the real estate buying experience, concise, visually compelling video content is now the most important way to engage with prospective buyers.

In Thane, sellers are using reels to take buyers through what is often a complex buying decision. In minutes and in one engaging reel, buyers can see virtual walkthroughs of the properties, the location vicinity (e.g. where amenities like train stations are located) and do side by side comparison with each property’s amenities. Reels are making it easier for homebuyers to evaluate what truly suits their lifestyle and budget. Instead of flipping through brochures or visiting multiple sites, buyers now get a feel of the property in under 60 seconds.

What sets reels apart is their ability to create relatability. Creators are no longer just selling homes but they're telling stories. A quick reel on “1BHKs under ₹70L in Ghodbunder Road” or “Top 3 kid-friendly projects in Thane” instantly connect with a buyer's specific need. Hashtags, comments and saved posts help buyers track properties they’re interested in and follow up when prices drop and listings fill up.

For buyers, reels are market research and not just entertainment. Whereas for sellers, they are a glimpse into the buyer’s mind. In this new era, Instagram reels are helping buyers make better decisions and positioning projects in the right light. Truly, Thane’s real estate has gone digital and its new look fits perfectly into a 9:16 frame!

~ Kapil Chandak,
Strategic Digital Marketing Expert, Digioutreach LLP

Source: Thane Realty News

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