North Imperial Greens by JP Infra, Thane

May 2025

USPs of the project:

• Design Excellence: An elevated living experience that blends timeless elegance with modern convenience. Thoughtfully crafted to cater to every generation’s needs, North Imperial Greens offers striking elevation, breathtaking Yeoor Hill views, a prime location with seamless connectivity, and premium residences at a perfect value combining perfect views, perfect location, and perfect pricing to deliver a truly imperial lifestyle.
  Elevated Lifestyle 30+ Amenities: Experience unmatched luxury with amenities like a Clubhouse, Swimming Pool, Gym, Urban Forest, Multipurpose Sports Arena, Zen Studio, Toddler’s Park, Music Studio, Queen’s Quorum, Co-working Space, Guest Rooms, Silver Screen Lounge, and a majestic Featured Staircase that sets the tone for your elevated living.
• Prime Location: Nestled in lush greenery with stunning Yeoor Hill views, while offering excellent connectivity via Ghodbunder Road, Eastern Express Highway, Thane railway station & upcoming metro line 4.
• Buyer segment: Young Professionals / Couples (Age 28–50): Typically, dual-income households working in Thane, extended Western Suburbs. They seek modern living, connectivity, and lifestyle amenities, such as co-working spaces and wellness zones.
  Families (Age 35–55): Where premium living meets every day ease with proximity to schools, healthcare, and daily conveniences. The project’s amenities and secure environment make it ideal for raising children while enjoying an elevated standard of living.
  NRIs / Investors: Drawn to the project’s long-term appreciation potential, supported by a trusted brand and prime location. The inclusion of modern amenities and a refined experience further enhances the investment’s appeal and reliability.
  Senior Citizens: Captivated by the serene, green surroundings and carefully designed amenities. The gated community, convenient accessibility, and wellness-oriented features create a peaceful setting ideal for relaxed and independent living in later years.
• Location: Strategically located in the heart of Kasarvadavali, Thane (W), North Imperial Greens offers the perfect blend of urban connectivity and natural tranquility. Nestled near the scenic Yeoor Hills and enveloped by lush greenery, the project provides a peaceful retreat from the city’s hustle while still being exceptionally well-connected. Key arterial routes such as Ghodbunder Road and the Eastern Express Highway ensure seamless travel across Mumbai and Thane. The upcoming Metro Line 4 promises faster, hassle-free commutes, while the Upcoming Borivali Twin Tunnel will further enhance east-west connectivity. This location truly balances convenience, accessibility, and a serene living environment.
• Marketing strategy for the project: The marketing strategy for North Imperial Greens adopts a multi-channel approach, targeting young professionals, families, NRIs, and senior citizens through a blend of digital, onground, and targeted campaigns. With Kareena Kapoor as JP Infra’s brand ambassador, her association brings an unparalleled sense of imperial elegance to the project. Known for her timeless grace, Kareena’s broad appeal effortlessly aligns with the imperial vision of the project. This partnership elevates the brand’s credibility, deepening its emotional connection with the audience. Her sophisticated presence amplifies the project’s core values of trust, luxury, and modernity, making North Imperial Greens the epitome of refined living.
  What truly sets this project apart is its perfect value for price offering exceptional luxury at competitive price points. The campaign harnesses Kareena’s star power to create a lasting emotional impact, positioning North Imperial Greens as Thane’s most coveted lifestyle destination, where elevated living meets unmatched value.

Source: Thane Realty News

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