JVM ACCORD : Truly, Housing for All
July 2025
What is the project name, and what type of project is JVM Accord?
- JVM Accord is a mixed-use development, predominantly residential, with commercial shops on the premises.
Where is the project located?
- Project is located near Manpada, Thane west, at Manorama Nagar. We are the first - till now, the only - developer, to have devloped a twin tower project here.
What are the key features and amenities of the project?
- The project focuses on “Housing for All” with compact 1BHK flats featuring master bedrooms. It comprises high-rise towers of 19 and 20 storeys.
What are the different types of units/flats?
- Smart Compact 1 Bhk with Master Bedroom
What are the pricing and payment plans for the units?
- The flats are ready-to-move-in with an Occupation Certificate. The quoted price is ₹55 lakhs, all inclusive.
Are there any special features or technologies used in the project?
- Yes. We’ve ensured that all common areas are well-lit and well-ventilated to minimize power usage, thereby reducing the overall carbon footprint. A stormwater drainage system is in place to minimize water wastage, and a greywater treatment plant has been installed for sustainability.
Who is the target audience for JVM Accord?
- From the outset, when I first visited this plot of land, I had a clear vision — a vision of who the target audience would be and the type of product that should be developed here. It was this clarity that gave us the confidence to acquire the plot, a decision that ultimately paved the way for the successful completion of the project
The plot, surrounded by slum settlements, had been overlooked and rejected by numerous developers due to its location. However, where others saw challenges, I saw opportunity. The surrounding communities reflected a strong, unaddressed aspiration — families living in informal settlements, yearning to transition into formal housing with legal ownership, uninterrupted water and electricity, and a dignified living environment.
Once the vision aligned with the needs of the community, the path became clear. Our focus was to cater to these aspirations by providing affordable, well-designed 1 BHK homes within a modern residential tower.
What are the demographics and psychographics of the target audience?
- Our primary audience ranges from 35 to 60 years of age. For most buyers, this will be their first home.
Who is the developer behind JVM Accord?
- JVM is a reputed real estate brand operating mainly in Thane and the central suburbs of Mumbai. Our Chairman, Shri Jitendra Mehta, is a veteran of the real estate industry and a past President of CREDAI MCHI Thane.
What are the JVM Group’s core values and mission?
- JVM’s core value is to deliver the right product at the right time and at the right price — ensuring that every stakeholder derives value from it.
What were the sales and marketing strategies for JVM Accord?
- The proximity of the target audience greatly facilitated the sales process. The thoughtfully designed 1 BHK configuration, offered at an accessible price point, resonated with the market and proved to be a successful product proposition. A significant portion of our buyers came from Manorama Nagar and neighbouring areas, reflecting the deep-rooted demand for quality, affordable housing in the vicinity.
Our brand’s reputation for trustworthiness, our commitment to timely construction, superior quality finishes, aesthetically pleasing exterior architecture, and intelligently planned, compact 1 BHK layouts with master bedrooms — all conceptualised by experienced technical teams — collectively contributed to the project’s strong market response.
It was the synergy of these elements that enabled seamless sales and established the project as a benchmark in the area.
In today’s competitive real estate landscape, a successful sales and marketing strategy is built on the following pillars:
- A Reputable Brand Name
- Timely and Transparent Construction Progress
- Commitment to High-Quality Materials and Finishes
- Strong After-Sales Support and Customer Service
- Efficient Project Approvals and Compliance
- Product Design Tailored to Meet Latent Market Demand
The core philosophy remains simple yet powerful: Do not chase sales. If you are confident in your product, prioritise timely delivery, quality construction, and customercentric design — sales will inevitably follow.
What are the key infrastructure features of the project?
- The project offers excellent road connectivity, especially with easy access to Metro Line 4. All essential social infrastructure like malls, schools, and hospitals are in close proximity.
What amenities are available within the project?
- We have provided a gymnasium Terrace garden area and an indoor play zone for recreation and fitness needs.
How does the project comply with relevant regulatory requirements and industry standards?
- The project is delivered in full compliance with all applicable regulatory norms. It adheres to top industry standards and practices throughout construction and handover.
~ Mr. Nimit Mehta
Visionary Real Estate Developer/Partner JVM Spaces
Source: Thane Realty News
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